Thanks for reaching out. Bringing Austen into the conversation. Where are your operations located?
Golden State FoodsJuly 29, 2025
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From three months of silence to conversations with large shippers.
YMX Logistics had spent three months contacting around 500 shipping companies with broad messaging and little response. Research into facilities, recent news and day-to-day operational problems produced replies from Golden State Foods and Packaging Corporation of America.
The situation
YMX Logistics wanted conversations with large shippers. Three months of broad outreach across roughly 500 shipping companies had produced nothing useful. The messages were about YMX, not about the recipient’s operation.
What we did
- Researched each target company’s facilities, recent news and the operational problems that come with them.
- Wrote messages that connected YMX’s service to that specific situation.
- Contacted executives and operational managers at the same company at the same time, so the conversation could start wherever it landed.
What happened
On July 29, 2025, the Head of Indirect Strategic Sourcing at Golden State Foods replied, brought a colleague into the thread and asked where YMX’s operations are located.
On August 16, 2025, a contact at Packaging Corporation of America replied asking for a phone call on August 19.
Those replies support conversations with two large shippers. They do not show signed agreements, held meetings or revenue, and no campaign totals were published.
What it shows
Two large shippers replied when the message was about their own facilities and news. What happened after those replies was the client’s sales work.
The decision that mattered
Stop messaging about YMX and start messaging about each shipper’s facilities and news, reaching the executive and the operational manager at the same time so the conversation could start wherever it landed.
The method: Buyer fit and timing playbookEvidence
Two dated replies, quoted on the wall of love with a link to where each was published: the Golden State Foods reply on the original case page, the Packaging Corporation of America reply on the original homepage.
No campaign totals were published for this client. The result is two dated conversations.
Please call [number hidden] / On August 19 th / Thank you
Packaging Corporation of AmericaAugust 16, 2025
Originally published as an EnrichFlow case. The replies support conversations.
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