Finding the companies that already run outbound.

A data-enrichment platform was losing replies to broad targeting in a crowded market. Companies that own secondary outreach domains and staff SDR teams were already investing in outbound, so the campaign targeted them.

The situation

The client sells data enrichment into a market where every buyer already hears from several vendors. Generic targeting was producing declining responses because nothing in the message showed why this company, now.

What we did

Used secondary outreach domains as evidence that a company invests in outbound.
Combined that with the presence of an SDR team and the technology already in use.
Qualified on those three signals before writing a message, so the outreach only went to companies with a live outbound operation.

What happened

The campaign dashboard shows 72.3K Total sent, a 2.1% Reply rate and 226 Opportunities.

What it shows

Qualifying on behaviour, not on firmographics alone, put the message in front of companies already spending on outbound.

Evidence

Campaign dashboard screenshot as published on the original case page. The date axis has no year and no exact campaign period is stated.

72.3KTotal sent

2.1%Reply rate

226Opportunities

Platform labels. Total sent counts emails, not people. Period not established. Opportunities is the platform’s label; how it is counted is not established, and it is not a count of meetings or revenue.